Yes. We promote the service itself: that it’s available, who delivers it, what’s involved and how to book. We keep the focus on the service rather than on any particular vaccine or medicine, because prescription medicines and vaccines can’t be advertised to the public. We don’t use testimonials, scare tactics or claims about outcomes.

Yes. Prescription medicines, including vaccines, can’t be advertised to the public. Non-prescription medicines can be advertised only in line with the TGA’s Therapeutic Goods Advertising Code, including required warnings, and pharmacist-only medicines have extra conditions. Price and discount advertising for medicines is also tightly restricted. We write medicine-related content with these rules in mind and recommend your pharmacy confirms it against current TGA guidance before it’s published.

Yes. For a single pharmacy, we focus on local visibility, a clear website and the services your community uses most. For multi-site groups, we keep branding, Google Business Profiles and service information consistent across every location, with reporting for each pharmacy and for the group.

By focusing on what a larger chain can’t easily copy: your pharmacists, your local knowledge and the services your community values. We make those clear on your website, Google profile and social channels, and keep your hours, services and booking options easy to find. We don’t run price comparisons against other pharmacies, which advertising rules for medicines and vaccination services restrict.

Yes. We plan seasonal promotion ahead, so your flu vaccination service is easy to find when people start searching: an updated service page, your Google Business Profile, local social content and, if it suits your budget, Google Ads. We advertise that the service is available and how to book, without naming specific vaccines, promoting one vaccine over another or using scare messaging. Any offers include their full terms and conditions, and we recommend your pharmacy confirms seasonal wording against current TGA guidance.

Not where they describe your health services, such as a vaccination or a consultation. Testimonials about regulated health services are prohibited in advertising, including on your own website and social pages. Reviews of products fall under separate therapeutic goods rules, so we don’t feature customer reviews in your marketing without checking them against those rules first. Reviews people post independently, for example on Google, are outside your control, but we can advise on replying in a way that protects privacy.

It depends on your location, competition and budget. Google Ads can send people to your website quickly, while local SEO builds gradually over months. We agree what to measure at the start, such as website enquiries, calls and clicks on your booking link, and report against it regularly. We don’t guarantee outcomes.

Your pharmacy does. We draft the copy, and your pharmacist or pharmacy owner reviews anything involving medicines or clinical information before it goes live, because advertisers are ultimately responsible for their own advertising.