General practice is the front door of Australian healthcare. We help GP clinics and medical centres be found locally, make booking easy and promote every practitioner with confidence, within AHPRA’s advertising rules.
Brisbane-based, working with GP clinics and medical centres across Australia.
Patients choose a GP clinic on convenience as much as clinical quality: how close it is, how easy it is to book, how long the wait is, and whether the practice feels approachable online. Multi-practitioner clinics have a second challenge: promoting several doctors consistently while staying within AHPRA’s advertising rules. Getting both right takes marketing built for general practice, not a generic template.
Six services that work together, so patients can find you, trust you and book
Local SEO and Google Business Profile
Show up when patients search for a GP nearby. We optimise your Google Business Profile, location pages and local listings so your hours, services and contact details stay accurate everywhere patients look.
GP Clinic Website Design
Clear, fast websites with simple online booking pathways, practitioner profile pages, and service pages that explain bulk billing, telehealth or extended hours where relevant.
Google Ads for GP Clinics
Campaigns that reach people actively searching for a GP, with ad copy and landing pages written to meet AHPRA’s advertising requirements.
Social Media and Practitioner-Led Content
Content that builds familiarity before a first visit: introducing your doctors, explaining your services and sharing helpful information from your team.
Tracking and Reporting
See which channels actually bring in new patients, so your marketing spend goes toward what works rather than guesswork.
Project Management for Rebrands and Expansions
Coordinating rebrands, new practitioner onboarding or clinic expansions, so your marketing keeps pace with real changes in your practice.
A solo GP and a ten-site group need different things from their marketing. Here’s where we can help.
Solo and small GP clinics
Stand out locally and keep bookings steady, without needing an in-house marketing team.
Multi-practitioner medical centres
Promote several doctors consistently, with practitioner profiles that follow AHPRA’s advertising rules.
Multi-site and corporate groups
Keep branding, Google listings and reporting consistent across every location.
New and expanding practices
Build awareness for a new clinic, a new location or a new practitioner joining your team.
Marketing that respects AHPRA's advertising rules
In Australia, the practice is responsible for what it advertises, including content written on its behalf. So we write and review every website page, ad and social post for general practice with AHPRA’s requirements in mind.
Anything involving clinical information is reviewed by your practice before it goes live.
Frequently asked questions
Yes. Each practitioner can have their own profile page, provided it’s accurate and compliant: titles and qualifications shown exactly as registered, no testimonials about their care, and no claims that one doctor is better than another. We build profile pages with those rules in mind and recommend your practice reviews them before they go live.
Yes. We set up and manage a separate Google Business Profile for each location, with accurate hours, services and contact details, and keep them consistent with your website and other listings. We can also advise on replying to patient reviews in a way that protects privacy and follows AHPRA’s testimonial rules.
Yes. We build a focused plan around the new practitioner: a profile page, an announcement across your channels, local search visibility and, if it suits your budget, Google Ads aimed at nearby people searching for a GP. Messaging stays factual (who they are, their areas of interest and how to book). We can’t promise a set number of bookings, but we track enquiries and appointment availability so you can see what’s working.
We start with what’s genuinely different about your clinic, such as extended hours, languages spoken, services offered or your team’s areas of interest, and make it clear and easy to find on your website, Google profile and social channels. Many clinic websites use similar wording and imagery, so specific, accurate detail is what helps a patient tell you apart.
Yes. Bulk billing and extended hours are information about access, so we present them plainly: who is eligible, for which services, and when you’re open. Where a message could be read as an offer or discount, AHPRA requires the terms and conditions to appear in the same advertisement, so we write them into the copy. We recommend your practice confirms its billing wording with its own advisers.
In most cases, no. We build your website and booking pathways around the system your practice already uses, so patients book the way your team already manages appointments. If a change would genuinely help, we’ll explain why and leave the decision with you.
It depends on your location, competition and budget. Google Ads can send people to your website quickly, while local SEO builds gradually over months. We agree what to measure at the start, such as website enquiries, calls and clicks on your booking link, and report against it regularly. We don’t guarantee outcomes.
Your practice does. We draft the copy, and your principal GP or practice manager reviews anything involving clinical information before it goes live, because advertisers are ultimately responsible for their own advertising.
Let's talk about marketing for your GP clinic
Book a free consultation and we’ll talk through your clinic, your patients and where marketing can help.
Prefer to talk?
Call : +61 468 448 441
Email Us
hello@ambizcon.com