If your clinic isn’t showing up on Google, you’re missing out on patients.
Search Engine Optimisation (SEO) helps your website appear when people search for services like “GP near me”, “physiotherapy Brisbane,” or “skin cancer checks Gold Coast.” Done right, SEO builds visibility, trust, and patient enquiries—without the ongoing cost of ads.
1. Why SEO Is So Important
- a) Patients Research Online First
Nearly 80% of Australians look online before booking a health appointment. If your practice isn’t on page one, patients will likely find someone else.
- b) Builds Trust and Credibility
A well-ranked website signals professionalism and reliability. Patients are more likely to trust a practice they can easily find online.
- c) Generates Consistent Enquiries
Unlike paid advertising, SEO is a long-term strategy that keeps delivering results—often for years—without ongoing spend.
a) Optimise Your Google Business Profile
Claim and update your Google Business listing. Add photos, opening hours, and services. Encourage happy patients to leave reviews—these boost local search rankings.
b) Use Relevant Keywords
For example:
- bulk billing doctor Brisbane
- child immunisations Logan
- c) Create Helpful Content
For example:
- What to expect during your first physio session
- How to prepare for a skin check
d) Make Your Website Mobile-Friendly.
For example:
Book Now, Call Us.
e) Build Local Backlinks
With the right strategy in SEO, you can consistently attract patients who are searching for exactly what you offer.
If you’d like help improving your search rankings, contact our team today to get started.
2. Where to Start with Healthcare SEO
In today’s digital world, most patients search online before they step into a clinic. That’s where Healthcare SEO comes in — helping your practice appear in those critical search results. But where do you begin? From understanding what your patients are Googling to optimising your website and local listings, the right SEO strategy can boost visibility, build trust, and bring more patients through your door. Let’s break down the first steps.
3. Common SEO Mistakes to Avoid
- Stuffing keywords unnaturally into text
- Using duplicate content copied from other websites
- Ignoring your Google reviews
- Letting your website go stale without updates
SEO is one of the most powerful tools to grow your healthcare practice. With the right strategy, you can consistently attract patients who are searching for exactly what you offer.
If you’d like help improving your search rankings, contact our team today to get started.